Strategic Designer based in Bogotá Milan Amsterdam. Currently connecting dots at adidas.
About me
Hola 👋 Here are some things about me that you won’t see on LinkedIn:
I was born in Colombia. Moved to Italy in 2015 and then to The Netherlands in 2022. I’m left handed. I spend most of my money on books and magazines. 90% of my wardrobe is black. According to my latest Spotify wrapped, I’m obsessed with Milky Chance and Captain Planet. I think Ross and Rachel were indeed on a break. I hate gyms, but enjoy pilates. I’m a dog person.
Let’s talk about…
Design research, service design, trend analysis, strategic foresight, behavioural design, workshop facilitation, journey management, purpose-driven innovation, concept development, creative thinking, experience design strategy.
Some of my work
Some of my work
I’ve been lucky enough to tackle interesting challenges in different industries. Here’s a selection of projects that showcase my passion for human-centered design methodologies and design strategy.
Resume
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Fashion & Sustainability Management - EIIS // Strategize like a Futurist - Hyper Island // Consumer Psychology for Fashion - UAL // Behavioural Design Fundamentals - SUE Behavioural Design // Purpose-driven innovation - TrendWatching // Innovación en Servicios - SHIFTA by Elisava // Design Research - UXER School
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Digital Designer at Agencia Central (Bogotá) // Visual Design intern at Branding Cuisine (Frankfurt) // Service & UX Design Consultant at Deloitte Digital (Milan) // Service & UX Designer at Alkemy (Milan) // Manager Service Design at adidas (Amsterdam).
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Bachelor’s degree in Industrial Design from Universidad El Bosque // Master of Science in Product Service System Design from Politecnico di Milano.
If you’d like to know more about my work or just say hi, please feel free to reach out. I’d love to connect!